Wella 

KOLESTON PERFECT

OUR PUREST PERMANENT COLOUR EVER WITH ME+ TECHNOLOGY

• Pure, balanced colour results with natural depth and shine

• ME+, up to 60x less likely to develop a new allergy to hair colour*

• Less hair damage colour after colour**

• Simple 1:1 mixing ratio

• Up to 100% grey coverage

• Up to 5 levels of lift

* FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS

Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. 

Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. 

If you have ever experienced an allergic reaction to hair colourants, you should not colour. 

ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

** Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.

Read instructions and safety warnings carefully.

Developer is not included.

 name of shade can be in different language.